How IPI Packers Became a Market Leader in Inflatable Technology

Inflatable Packers International Pty Ltd (IPI) is a leading company specializing in high-pressure inflatable packer technology. Established in 1999 by Clem Rowe, IPI initially focused on expanding the reach of this technology beyond the Australian market. Over the years, the company has experienced significant growth, expanded its operations internationally, and made remarkable contributions to various industries, including oil and gas, mining, geothermal, and geotechnical exploration. In 2001, Geopro SA of Belgium made a significant investment in IPI, enabling the establishment of a workshop and the employment of two staff members. This partnership marked a turning point for IPI, allowing them to enhance their manufacturing capabilities and broaden their reach. Joel Adams, a hydrogeologist from Montana, joined IPI in 2003 and played a crucial role in representing the company in North America. In 2004, IPI Well Products LLC was formed in Red Lodge MT under his leadership. This now trades as IPI Packers in North America and accounts for IPI’s single largest market. With the appointment of Howard Kenworthy as Commercial Director, several strategic expansions followed, including the opening of offices in Bulgaria shortly after, as IPI started to expand its global presence and forged more partnerships with industry leaders.

In 2008, the company experienced significant expansion, establishing IPI Trading in Singapore as well as Santiago, Chile, and further expanded its Perth machine shop capabilities. The year 2009 witnessed IPI’s entry into the Queensland Coal Seam Gas market, further bolstering its reputation and presence. IPI’s commitment to excellence and quality was evident in 2015 when they achieved ISO9001 compliance and secured significant projects with a major oilfield services company in 2018. Furthermore, the company’s purchase of land for future expansion and its key role in the environmentally secure plugging and abandonment of oil and gas wells for a super major offshore Australia further solidified IPI’s position as a trusted industry partner.

While IPI has achieved remarkable success, it has also faced its fair share of challenges. From 2013 to 2016, the company experienced stagnation in three key markets, resulting in flatlining revenues. However, IPI persevered, maintained Research and Development, and remained focused on innovation and leveraging its expertise to overcome obstacles. As markets started to recover, IPI grew its revenues by 50% from 2018 to 2019, but then came an almost welcome pause with the COVID-19 pandemic, which presented unprecedented challenges. Fortunately, the Australian government assistance enabled the business to tread water for five business quarters with no layoffs. Indeed, IPI’s reaction was to take advantage of government incentives and forge ahead with the building of new Australian facilities to anticipate resumed growth as well as other investments.

In 2021, IPI implemented strategic measures to streamline its operations by consolidating all the business under IPI Trading Pte Ltd in Singapore as well as updating its logo with an addition of a slogan to underscore its technical advantages. In 2022, the company showcased its commitment to innovation and ongoing enhancement by relocating its workshop facilities to Bayswater WA from Osborne Park WA. This was an A$9m investment, supported with Federal Government Grants and finance from two of Australia’s main banking groups, in significantly larger workshops, more automated machinery, and a bigger rubber laboratory. Simultaneously, IPI established a new manufacturing facility in Bulgaria, part of the European Union, as well as expanding its presence with a new commercial office in Sharjah, United Arab Emirates. 2022 also saw the appointment of Francis Ford as Managing Director for Australia, Francis having joined as the company’s first apprentice in 2005, as well as the creation of an Oil and Gas (Business Development) Division and a separate one for Mine-Water-Geotech to follow more focused marketing strategies.

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Stuart Brown

Director

Stuart recently joined IPI as the Director of Oil and Gas, bringing with him 15 years of diverse experience in the industry, with a strong focus on inflatable packers. His extensive background encompasses a variety of roles, including field engineering, operations management, sales, and business development. This breadth of expertise, coupled with his international experience in markets across North America, Europe, Australia, and the Middle East, positions Stuart to effectively lead and expand IPI’s oil and gas operations on a global scale. Stuart holds a Master’s degree in Mechanical Engineering from the University of Aberdeen and a Master’s degree in Finance from City University of London. His robust technical foundation and financial acumen uniquely empower him to drive strategic initiatives and foster growth within the company.

Masoud Jangani

Director

Masoud joined IPI Packers in 2022 as the Oil & Gas Region Manager for the Asia Pacific, bringing over 20 years of experience across operations management, technical sales, and business development in the resources sector. His diverse career spans both the mining and oil & gas industries, where he has held key leadership roles at global companies. In 2024, Masoud was appointed Director of the Mining, Water, and Geotech product lines (MWG), driving strategic growth and expansion across these sectors. Masoud holds a bachelor’s degree in engineering and graduate certificates in finance and business law.

Garry Taylor

Dave Knell

Director

David (Dave) Knell has been involved with the manufacture and application of inflatable packers for over 35 years. He started his career as an apprentice aged 15, and within a year, was running packers offshore, in Western Australia. Dave was the first employee of IPI and has been instrumental in the development of IPI’s manufacturing facility and capabilities. His knowledge of building packers is backed by extensive experience in the field, an innate understanding of real-world applications, and a fierce attention to detail. Dave is currently focused on expanding IPI’s ISO9001 certified manufacturing operations on a global scale, to better serve customers and to foster the continued growth of the company.

Francis Ford

Director

Francis joined IPI in 2005, based in Perth, Western Australia, as an apprentice. He developed his skills in manufacturing, tool and packer design and field operations across multiple industries – mining, water, civil/construction and oil & gas. His level of expertise and understanding enabled him to progress into leading IPI’s R&D efforts as manager. This included leading key custom / OEM designs and their practical developments, for multiple clients as well as continuing to progress the design and development of IPI’s unique systems. Now as engineering director, he is developing IPI’s engineering team to better support clients by improving our predictive packer modelling and fostering the continuous improvement of our packer tools and technology. A member of the Society of Petroleum Engineers and author of several technical papers, he is credited in several industry patents.

Joel Adams

Director

Joel Adams is a hydrogeologist, turned packer expert who has spent 30 years applying inflatable packer technology to complex downhole problems. His experience includes well testing for nuclear waste site characterization, water resources, water rights, rock stress testing, water well rehabilitation, and plug and abandonment (P&A). Joel has been leading the team as Director – North America since 2007 and has been associated with IPI, either as a key customer, agent or employee, since its founding in 1999. He led the introduction of IPI packer technology to P&A work, offshore in the Gulf of Mexico, and the establishment of DuraFRAC® packers as the market leader in the water well hydrofrac market. With numerous publications and presentations, Joel is a recognized expert in well testing and custom packer system design.

Howard Kenworthy

Director

Howard joined IPI in 2005 as commercial manager when IPI had 5 staff and was making customized product to order. His prior career was with UK public companies in retailing and financial services, leading operating companies. He holds an MBA which he took a few years after his degree from Oxford (Philosophy, Politics and Economics). He has led IPI’s distribution development with standard products and established most of IPI’s international operations as part of his role in business planning, finance and strategy. This included joint ventures in the USA, Chile and Indonesia. He was based in South East Asia 2015 to 2022, prior to relocating to Sharjah in the UAE, from where, as Commercial Director, he continues to develop and co-ordinate planning and strategy, the group’s global distribution and financial operations.

Clem Rowe

Founder and Executive Chair

Born and bred in Western Australia, Clem is a Curtin University graduate with a degree in mechanical engineering. Early in his career, Clem worked on offshore engineering projects in Western Australia and France. While working offshore, Clem was first exposed to inflatable packers, manufactured by a small Australian company that he subsequently joined in 1988 as Engineering Director. Clem established IPI in 1999 and has grown it from a small Western Australian manufacturing operation, to the world-wide manufacturing and distribution organization that it is today, by carefully selecting a competent team, that shares his values of quality, innovation and customer service. Clem is a member of the Society of Petroleum Engineers, the Institute of Hydrogeologists and the Institution of Engineers, Australia. He is the author of multiple articles and papers on inflatable packers and their application and has several international patents to his credit.

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